Bolt has been ranked eighth among Kenya’s strongest brands in the 2026 Superbrands ranking, scoring 88.786 points. It is the only ride-hailing and mobility platform to appear in the national top 10, according to the independent consumer study conducted by Kantar Insights EA for Superbrands East Africa.

Contents

2026 Top 10 Superbrands in Kenya
Consumer Views on the Superbrands Seal
Sources

Bolt executive speaking at a company event in Kenya — Bolt’s ranking places it among Kenya’s strongest consumer brands for 2026. Image: TechTrendsKE

The ranking evaluated well-known brands across 112 categories on quality, reliability and distinction. More than 2,250 consumers scored a shortlist of over 1,900 brands. M-Pesa topped the list with a score of 91.909, followed by Safaricom, Samsung, WhatsApp and Google.

2026 Top 10 Superbrands in Kenya

Rank	Brand	Score
1	M-Pesa	91.909
2	Safaricom	89.623
3	Samsung	89.622
4	WhatsApp	89.584
5	Google	89.527
6	Naivas	89.193
7	Dettol	88.833
8	Bolt	88.786
9	Kenya Airways	88.707
10	YouTube	88.675

Bolt recorded consumer ratings of 9.08 for quality, 9.14 for distinction and 8.79 for reliability, with brand awareness of 78 percent. Among the top 10, only M-Pesa scored higher on distinction, as detailed by Khusoko and The Business Watch.

Consumer Views on the Superbrands Seal

The accompanying research found that 86 percent of surveyed Kenyan consumers are highly likely to purchase products or services carrying the Superbrands seal. Another 84 percent said the recognition increases their overall trust in a brand, while 63 percent would consider paying a premium for a brand bearing the seal.

Dimmy Kanyankole, Senior General Manager for rides in East Africa at Bolt, said the ranking reflects the trust Kenyan customers place in the platform and reinforces the company’s commitment to reliable service for riders and partners, according to statements reported by TechTrendsKE and Kenya Today.

Jawad Jaffer, project director and associate publisher at Superbrands East Africa, noted that consumer trust must be earned consistently through brand performance rather than advertising alone. The results highlight how Kenyan consumers weigh quality, reliability and distinction when evaluating brands.