Kenya’s three largest oil marketers all lost market share in the year ended 30 June 2026, according to the Energy and Petroleum Regulatory Authority’s Energy and Petroleum Statistics Report. Vivo Energy Kenya (Shell), TotalEnergies Marketing Kenya and Rubis Energy Kenya still lead the market, but their combined grip on local sales of imported petroleum products fell to about 47.9 percent, below the 50 percent mark.
The regulator’s table of local sales volumes for imported products (AGO, PMS, IK and Jet A-1) is the basis for the ranking. There were 154 registered oil marketing companies as of June 2026, up from 146 a year earlier.
Market Share: Year to June 2025 vs Year to June 2026
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| Oil marketer | Share to June 2025 | Share to June 2026 | Change / rank note |
|---|---|---|---|
| Vivo Energy Kenya (Shell) | 20.80% | 19.70% | Still No. 1; share down 1.10 pp |
| TotalEnergies Marketing Kenya | 14.84% | 14.12% | Share down; now 2nd by volume |
| Rubis Energy Kenya | 15.43% | 14.04% | Largest drop among top three; 3rd |
| Ola Energy Kenya | — | 3.56% | 4th in EPRA June 2026 table |
| Hass Petroleum Kenya | 3.15% | 3.44% | Up to 5th from 7th (Capital FM) |
| Galana Energies | 3.21% | 3.35% | Steady gain |
← Swipe on mobile → Source: EPRA year-end report to 30 June 2026; prior-year shares as reported alongside the release. — = prior-year figure not restated in the same Capital FM summary for Ola.
Important ranking note: In the June 2025 comparison year, Rubis (15.43%) sat above TotalEnergies (14.84%). In the June 2026 full-year EPRA table, TotalEnergies is second on volume and Rubis is third. Both lost share. Rubis lost more. Some secondary write-ups reverse that order; the official EPRA volume table is the reference used here.
Top Players by Sales Volume (Year to 30 June 2026)
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| Rank | Company | Local sales (m³) | Market share |
|---|---|---|---|
| 1 | Vivo Energy Kenya Limited | 1,246,943.33 | 19.70% |
| 2 | TotalEnergies Marketing Kenya Plc | 894,087.51 | 14.12% |
| 3 | Rubis Energy Kenya Plc | 888,772.62 | 14.04% |
| 4 | Ola Energy Kenya Limited | 225,266.00 | 3.56% |
| 5 | Hass Petroleum Kenya Limited | 217,584.55 | 3.44% |
| 6 | Galana Energies Limited | 212,011.74 | 3.35% |
| 7 | Be Energy Limited | 196,713.12 | 3.11% |
| 8 | Stabex International Ltd | 179,577.07 | 2.84% |
← Swipe on mobile → Source: EPRA Table 6.6, year ended 30 June 2026. Total market: 6,330,507.90 m³.
The top three together accounted for 47.86% of local sales of imported petroleum products (Kenya Times / EPRA-linked reporting). EPRA’s Herfindahl–Hirschman Index for the downstream petroleum subsector fell to 0.0891 from 0.0981, which the report links to reduced dominance of the top three, who control about 47.88% of the market under that measure.
The 20 largest listed OMCs held about 84.97% of the market. Other companies shared the remaining 15.03%.
What Moved
Vivo Energy remains the clear leader, with about 1.25 million cubic metres sold, but its share slipped from 20.80% to 19.70%.
Rubis recorded the sharpest percentage-point drop among the big three, from 15.43% to 14.04%, and finished third on full-year volume, just behind TotalEnergies at 14.12%.
Hass Petroleum and Galana Energies were among the mid-tier names that gained share. Hass rose to 3.44% from 3.15% and moved into fifth place. Galana rose to 3.35% from 3.21%. Ola Energy sits fourth at 3.56% in the EPRA June 2026 ranking.
Industry commentary around the release points to more competition from smaller and local marketers, station expansion outside the main cities, and price-sensitive demand. Those are commercial explanations layered on top of the EPRA numbers, not findings the regulator restates as causes in the market-share table itself.
Read also:Top Petrol Stations in Kenya by Market Share (2026): Best Fuel Brands
How to Read the Data
EPRA’s ranking is based on local sales volume of imported petroleum products, not retail brand surveys or station counts alone. Products covered in the OMC marketing description include AGO (diesel), PMS (petrol), IK (kerosene) and Jet A-1.
Share can fall even when absolute volumes rise if the total market grows faster. Always separate market share from company profit, station count or LPG-only performance.
Half-year or quarterly snapshots earlier in 2025/26 will not match this full-year table. Use the year-ended 30 June 2026 EPRA report when comparing “2026 market share” claims.
Bottom Line
EPRA’s year-end data to 30 June 2026 shows Vivo Energy still first at 19.70%, TotalEnergies second at 14.12% and Rubis third at 14.04%. All three lost share. Their combined hold is under 50%, mid-tier names such as Hass and Galana gained ground, and the sector is more fragmented, with 154 registered OMCs. The next EPRA releases will show whether the top-three squeeze continues or stabilises.
Sources:
EPRA – Energy & Petroleum Statistics Report for the Year Ended 30th June 2026 (Table 6.6 market share; HHI);
Capital FM via allAfrica – Shell, TotalEnergies and Rubis lose oil market shares as Hass, Galana gain (29 September 2026);
The Kenya Times – EPRA discloses OMCs dominating Kenyan market (29 September 2026);
Energy and Petroleum Regulatory Authority.
Where secondary reporting conflicts with EPRA’s official volume table on rank order between TotalEnergies and Rubis, this article follows the EPRA table. This article is for information only and is not investment advice.